Coached By Perez
Rebranding Ben Perez’s side-hustle logo into an authentic brand built for tradespeople.
Ben Perez coaches lads who work on building sites, which was his own trade before it was his audience. He'd quit his job to coach full time, and his logo was still the quick fix from when it was a side hustle. We rebranded him around the people he coaches.
Where friction was costing momentum before the rebuild.
Side-hustle quick-fix logo holding back full-time coaching growth
Leaving his site trade to coach full time required a brand rooted authentically in building-site culture rather than generic gym clichés.
What we changed, engineered, and shipped cleanly.
Audience-authentic trade rebrand & onboarding system
Built a rugged, unapologetic logo, social launch setup, and welcome pack speaking straight to site workers.
Built for desktop clarity and thumb-first mobile conversion.
Rebranding Ben Perez’s side-hustle logo into an authentic brand built for tradespeople.
Ben Perez coaches lads who work on building sites, which was his own trade before it was his audience. He'd quit his job to coach full time, and his logo was still the quick fix from when it was a side hustle. We rebranded him around the people he coaches.
Audience-authentic trade rebrand & onboarding system
Built a rugged, unapologetic logo, social launch setup, and welcome pack speaking straight to site workers.
Interface views and architectural frames from Coached By Perez.
Verified scope, speed, and commercial outcomes.
Upgraded from side-hustle quick fix
Authentic trade-first visual tone
Logo, social launch & welcome pack
Delivered a cohesive branding execution tailored specifically for Coached By Perez in United Kingdom.
- Complete Coached By Perez trade-first rebrand & logo
- Social media profile & carousel visual setup
- Client onboarding welcome pack
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Coached By Perez with zero bought page-builder shortcuts.
- Complete Coached By Perez trade-first rebrand & logo
- Social media profile & carousel visual setup
- Client onboarding welcome pack
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Book a 20-minute call directly with Alex to scope timelines and choose your lane.