Renewafuel
A renewable energy website rebuilt to turn searches into free survey bookings.
Renewafuel fit solar panels, air source heat pumps and battery storage from Worksop. Proper installers, with the accreditations and the finished roofs to prove it. We rebuilt their website so it shows that, answers the question every homeowner asks before they pick up the phone, and gives them one clear way to book a free survey.
Where friction was costing momentum before the rebuild.
An off-brand user journey hiding real installation quality
The existing website did not reflect Renewafuel’s craftsmanship on real roofs across Nottinghamshire, South Yorkshire, and Lincolnshire, leaving homeowners unsure how a survey worked.
Overcrowded twelve-link top navigation
Twelve top-level links competed for attention while splitting finished installations across separate Case Studies and Portfolio pages that diluted proof.
Three fragmented conversion paths
Multiple inconsistent forms and conflicting calls to action created hesitation between general callbacks, product brochures, and survey requests.
AI search crawlers blocked on existing hosting
Server security rules returned 403 responses to GPTBot, Claude, and Perplexity, cutting Renewafuel out of AI answer-engine recommendations.
What we changed, engineered, and shipped cleanly.
Seven-link buyer navigation & installation hero
Reduced the top bar to Home, Solar Panels, Heat Pumps, Battery Storage, Finance, Case Studies, and Contact alongside a short real-world installation film hero.
Single clear free survey conversion funnel
Replaced three fragmented forms with one structured free property survey flow framed around homeowner questions and clear next steps.
Range-based interactive calculators & heat loss tool
Engineered bespoke solar panels, air source heat pump, and whole-home savings calculators plus an illustrated heat loss report guide written within FCA financial promotion rules.
Regional proof, Warm Homes Plan & accreditation strips
Built nine regional installation pages covering Sheffield, Worksop, Doncaster, Rotherham, Chesterfield, Mansfield, Retford, Newark, and Lincoln with MCS, NICEIC, and HIES trust bars.
Safe DNS cutover, 25 redirects & AI visibility recovery
Executed zero-downtime Microsoft 365 and DNS migration, verified 25 URL redirects against live traffic, shipped a custom plugin, and opened clean crawl access for AI search engines.
Built for desktop clarity and thumb-first mobile conversion.
Solar, Heat Pumps & Battery Storage. Installed Properly.
MCS, NICEIC & HIES accredited installers serving Worksop, Nottinghamshire, and South Yorkshire — with honest savings ranges and direct free surveys.
Interactive savings estimators
Honest range-based outputs for solar generation, heat pump running costs, and battery payback without pushy gimmicks.
MCS, NICEIC & HIES verification
Accreditations, completed roof case studies, and grant guidance placed before any contact field.
Unified free survey capture
One friction-free survey booking journey replacing three legacy form endpoints.
Interface views and architectural frames from Renewafuel.
Verified scope, speed, and commercial outcomes.
Local SEO service hubs across Notts & South Yorks
Menu links streamlined around buyer intent
Preserved organic rankings during DNS cutover
Solar, Heat Pump, Home Savings & Heat Loss guide
A fast, accreditation-led digital showroom with interactive estimation tools, preserved URL equity across 25 live redirects, and open visibility across both Google and AI assistants.
- Unified three competing forms into one single free home survey booking flow.
- Re-enabled GPTBot, Claude, and Perplexity crawler access by resolving host 403 blocks.
- Delivered dedicated Warm Homes Plan and FCA-compliant finance guidance alongside Microsoft 365 DNS migration.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Renewafuel (Renew A Fuel Home Innovations Limited) with zero bought page-builder shortcuts.
- Custom WordPress theme & modular page architecture
- Seven-link buyer navigation (Home, Solar, Heat Pumps, Battery, Finance, Case Studies, Contact)
- Custom WordPress plugin powering bespoke interactive calculators
- Range-based Solar Panel, Heat Pump, and Whole-Home Savings estimators
- Illustrated Heat Loss Report homeowner explainer tool
- Nine regional SEO landing pages (Sheffield through Lincoln)
- Merged portfolio & roof installation Case Studies library
- Dedicated Finance & Warm Homes Plan grant eligibility page
- Accreditations showcase bar (MCS, NICEIC, HIES)
- 25 live-checked URL redirects, Microsoft 365 DNS cutover & AI crawler access recovery
Explore more shipped case studies.
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Richard Wright runs a family damp proofing and building firm in Sheffield, with over 25 years in damp proofing and 9.98 out of 10 on Checkatrade from 150 reviews. The old website stopped scrolling halfway down the page, so most visitors never reached the phone number. We rebuilt it from scratch: fifteen pages, damp surveys first, their own photos and their customers' own words.
Read case study →Adept Heating
A Gas Safe heating engineer with a stack of five star reviews and nowhere to send anybody. No website at all, while three firms with less proof sat above him in the search results. We built 34 bespoke pages, moved the domain, email and hosting across, and put the real reviews on the page.
Read case study →Harcon Solutions
Harcon Solutions are a specialist consultancy for construction, engineering and the railway, trading since 2017 with over 50 years of combined experience between them. Their old WordPress site looked the part but made people work to get in touch. We rebuilt it from scratch on their own look: 24 pages, Railway Asset Protection first, an enquiry form on every service page, and every old link still landing in the right place.
Read case study →Need a trades or renewablessite built to convert?
Book a 20-minute discovery call directly with Alex to map structure, calculators, and local SEO.