Skulpt
Replacing giant lakeside Excel sheets with a phone-first triathlon coaching app.
A triathlon coach writing swim, bike, run, brick and strength sessions in a spreadsheet, and athletes trying to train off it on their phones at six in the morning. We built the app instead: the coach writes the block, the athlete opens their phone and sees today's session, the numbers to hit and what to eat.
Where friction was costing momentum before the rebuild.
Pinching spreadsheets on a cold poolside at 6am
Athletes could not read dense multi-tab Excel rows detailing warm-ups, pace zones, RPE targets, and transitions on a mobile viewport.
Structured intervals, strength demos & nutrition split apart
Training blocks lived in spreadsheets, strength demonstrations lived elsewhere, and hydration/fuelling numbers lived in yet another note.
Years of historical athlete data trapped in sheets
Switching platforms could not mean losing years of logged blocks and benchmark performances.
What we changed, engineered, and shipped cleanly.
Phone-first today screen built for early mornings
Designed an installable mobile UI surfacing today’s swim, bike, run, brick, or strength session with crystal-clear target zones.
Unified blocks, strength videos & integrated nutrition
Combined interval builders, strength exercise demos, and daily carb/hydration logging inside a single coach-branded platform.
Clean multi-year spreadsheet migration
Migrated historical athlete data into the new relational backend with zero lost training history.
Built for desktop clarity and thumb-first mobile conversion.
Today’s Session, Target Zones & Nutrition — No More 6am Spreadsheets.
Bespoke triathlon coaching software replacing Excel with structured swim, bike, run, strength, and fuelling blocks.
5-Discipline Session Builder
Handles swim sets, bike power intervals, run paces, brick sessions, and strength work cleanly.
Phone-First Athlete Cockpit
Readable at poolside in seconds with big clear pace/watt targets and post-session feedback.
Full Historical Data Migration
Brought years of existing athlete blocks cleanly out of Excel into the custom database.
Interface views and architectural frames from Skulpt.
Verified scope, speed, and commercial outcomes.
Swim, bike, run, brick & strength
Built for 6am poolside readability
Spreadsheet history imported cleanly
Session + nutrition targets in one app
Gave Coach Shane his own branded software flagship where athletes open today’s swim/bike/run targets and nutrition plan in two seconds.
- Eliminated multi-tab Excel spreadsheets for both coaches and endurance athletes.
- Unified 5 training disciplines, strength demos, and nutrition logging inside one phone-first app.
- Migrated multi-year historical training data seamlessly into a custom software platform.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Skulpt Triathlon Coaching with zero bought page-builder shortcuts.
- Bespoke phone-first web application & installable PWA experience
- Multi-discipline block & interval builder (swim, bike, run, brick, strength)
- Structured HR / Power / Pace zones & RPE logging
- Integrated nutrition targets & hydration tracking
- Historical Excel data migration pipeline
Explore more shipped case studies.
Skulpt Online Coaching
Shane Parsons coaches triathletes online at Skulpt Online Coaching, with Coach Steve, and we had already built his app. What he didn’t have was a website: “I haven’t got a landing page or website or nothing.” We built one that sells one thing, getting in shape through triathlon, with a page for each search his athletes make and an application that lands with Shane. Three days from his message to live, and his first application came in the same day.
Read case study →1 of 1 Hub
A physique coach running everything through a Google Sheet. We put the app on top of it: his plan lands on the client’s phone, and their weight, sleep, steps, biofeedback, training and weekly check-in photos go back into his sheet on their own.
Read case study →Team Tonk
Jimmy Tonkinson is an IFBB Pro in Classic Physique who coaches online as Team Tonk. Every new client came through word of mouth: a basic enquiry form, then a Loom from Jimmy. We built the front door and the clubhouse behind it, a website that sells the coaching and takes applications, and a client area with Jimmy’s lesson library and the team’s own community. Thirteen days from go-ahead to signed off.
Read case study →Ready for a buildbuilt properly?
Book a 20-minute call directly with Alex to scope timelines and choose your lane.