Matt McCullough
Fortnightly AI-accelerated, hand-finished editorial IG carousels for an IFBB Pro.
Fortnightly IG carousel design for an IFBB Pro coach. Editorial fitness graphics, AI-accelerated and hand-finished, that turn his coaching knowledge into scroll-stopping posts.
Where friction was costing momentum before the rebuild.
Turning deep IFBB Pro coaching notes into high-save Instagram carousels
Great technical training advice gets scrolled past if formatted in flat DIY text slides.
What we changed, engineered, and shipped cleanly.
Fortnightly editorial carousel production pipeline
Combined AI visual exploration with senior editorial finishing every two weeks.
Built for desktop clarity and thumb-first mobile conversion.
Fortnightly AI-accelerated, hand-finished editorial IG carousels for an IFBB Pro.
Fortnightly IG carousel design for an IFBB Pro coach. Editorial fitness graphics, AI-accelerated and hand-finished, that turn his coaching knowledge into scroll-stopping posts.
Fortnightly editorial carousel production pipeline
Combined AI visual exploration with senior editorial finishing every two weeks.
Interface views and architectural frames from Matt McCullough.
Verified scope, speed, and commercial outcomes.
Ongoing retained carousel production
Rapid exploration, senior typographic finish
Educational authority carousels
Delivered a cohesive social graphics execution tailored specifically for Matt McCullough in United Kingdom.
- Retained fortnightly Instagram carousel production slot
- Editorial athletic typography & layout system
- AI-accelerated visual concepting refined by senior designers
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Matt McCullough with zero bought page-builder shortcuts.
- Retained fortnightly Instagram carousel production slot
- Editorial athletic typography & layout system
- AI-accelerated visual concepting refined by senior designers
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Trained By Fox
Ongoing IG carousel pack design for a UK bodybuilding coach. Editorial-grade graphics that match the seriousness of the coaching.
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Team Procoach
Team Procoach is the UK's leading comp prep and physique coaching team. We rebuilt their website from the ground up, layered in dedicated lead generation pages, and run a weekly social graphics pack that keeps the brand sharp across every launch and content drop.
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Fortnightly IG carousel pack design for Matt Cusano. A sustainable cadence that keeps the visual brand sharp without quality compromise.
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