Newgen Coaching
Uniting our 2024 logo identity with a conversion-built WordPress coaching site.
Newgen's Instagram and their old website looked like two different brands, and it was costing them conversions. Having built their logo back in 2024, they came back so we could finally bring that brand to life on the site, with clear programmes and booking built in.
Where friction was costing momentum before the rebuild.
Instagram branding clashing completely with the legacy site
Followers clicking from sharp modern content hit an outdated page that broke aesthetic confidence immediately.
What we changed, engineered, and shipped cleanly.
Extending our 2024 Newgen logo into a full coaching flagship
Anchored the entire WordPress experience around the Newgen identity with structured programme tiers and direct booking.
Built for desktop clarity and thumb-first mobile conversion.

Uniting our 2024 logo identity with a conversion-built WordPress coaching site.
Newgen's Instagram and their old website looked like two different brands, and it was costing them conversions. Having built their logo back in 2024, they came back so we could finally bring that brand to life on the site, with clear programmes and booking built in.
Extending our 2024 Newgen logo into a full coaching flagship
Anchored the entire WordPress experience around the Newgen identity with structured programme tiers and direct booking.
Interface views and architectural frames from Newgen Coaching.
Verified scope, speed, and commercial outcomes.
2024 logo evolved into full website
Matches IG feed 1:1 on web landing
Clear programmes + direct calendar flow
Custom bespoke design
Delivered a cohesive websites execution tailored specifically for Newgen Coaching in United Kingdom.
- Bespoke WordPress site aligned with 2024 AW Media logo
- Structured coaching programme breakdown
- Integrated consultation booking flow
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Newgen Coaching with zero bought page-builder shortcuts.
- Bespoke WordPress site aligned with 2024 AW Media logo
- Structured coaching programme breakdown
- Integrated consultation booking flow
Explore more shipped case studies.

PrimeCore Coaching
Pete Aspinall coaches men in their 30s and 40s online, after a professional rugby league career. We'd already done the PrimeCore rebrand and the weekly carousels. The Instagram was working, but the people it sent had nowhere to land except a booking link. We built one page to catch them: who it's for, the proof, how it works, then a call or an application.
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Calibre Coaching
Calibre is a coaching team, not a one-man band, and the brand needed to look like it. We rebranded them, built the website to carry it, then put a proper content system and a client database underneath so the team can launch a new page or chase a new enquiry without waiting on us.
Read case study →
Trident Coaching
Josh has been coaching since he was 18. His logo was made online, for free, back in 2019. The coaching grew, the results grew, the reputation grew, and the brand stayed frozen at day one. We brought it back up to level.
Read case study →Ready for a buildbuilt properly?
Book a 20-minute call directly with Alex to scope timelines and choose your lane.


