Free Website Concept
Showing clients their real mobile website concept in 48 hours before they pay a penny.
Most people can't picture their new website until they've paid for it. So we built a way to show them first: ask for a free concept, and a real page built around your business lands on your phone within 48 hours, with the build laid out, the exact price underneath and one tap to go ahead.
Where friction was costing momentum before the rebuild.
Buyers struggle to visualise bespoke sites from text quotes
Describing custom layout hierarchy on a Zoom call rarely delivers the clarity of seeing your own logo and copy live on a phone screen.
Scattered proposal PDFs slowing down sign-off
Keeping concept previews, pricing breakdowns, and go-ahead confirmation inside separate documents stalls momentum.
What we changed, engineered, and shipped cleanly.
Private 48-hour concept delivery links
Built a dedicated private-preview publishing engine optimised for mobile inspection.
Transparent build scope & one-tap approval
Every preview renders the real homepage concept above clear fixed pricing and an instant approval trigger wired to AW Media’s CRM.
Built for desktop clarity and thumb-first mobile conversion.

See Your Real Website Before You Commit a Penny.
Bespoke mobile preview system + CRM routing delivering real business concepts within 48 hours.
48-Hour Private Mobile Previews
Built around the prospect’s own brand, photos, and service positioning — never generic mockups.
Transparent Price Underneath
Exact fixed scope and pricing presented alongside the working concept with zero ambiguity.
Built-In Studio CRM
Tracks requests, preview views, and one-tap project approvals in one pipeline.
Interface views and architectural frames from Free Website Concept.
Verified scope, speed, and commercial outcomes.
Custom concept built around real business
Mobile-first interactive concept view
Fixed build price right below preview
Built in-house by AW Media
Turned speculative sales calls into tangible mobile proofs landing directly in prospects’ hands.
- Productised custom concept previews into a repeatable 48-hour studio system.
- Combined private mobile previews, exact build pricing, and one-tap approval inside one CRM.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for AW Media (Free Concept Engine) with zero bought page-builder shortcuts.
- Custom concept request & qualification pipeline
- Private client concept preview hosting system
- Integrated studio CRM for tracking views & sign-offs
- One-tap project kickoff confirmation flow
Explore more shipped case studies.

RankSauce
Our own software. RankSauce shows a business where it stands on Google and on AI assistants like ChatGPT, in plain English, then tells it what to fix next. We designed and built all of it: the platform, the billing, the marketing site and its own WordPress SEO plugin. It's what we run our clients' SEO on, and it powers the free Google rank checker on this site.
Read case study →
PT Desk
Scheduling, payments and paperwork software for personal trainers, designed and built by us from the database up. It deliberately does not touch the coaching. Programmes, check-ins and nutrition stay in whatever app the trainer already uses, and PT Desk takes the admin that eats their evenings.
Read case study →
1 of 1 Hub
A physique coach running everything through a Google Sheet. We put the app on top of it: his plan lands on the client’s phone, and their weight, sleep, steps, biofeedback, training and weekly check-in photos go back into his sheet on their own.
Read case study →Ready for a buildbuilt properly?
Book a 20-minute call directly with Alex to scope timelines and choose your lane.


