PT Desk
Scheduling, payments and paperwork software for personal trainers — without touching coaching.
Scheduling, payments and paperwork software for personal trainers, designed and built by us from the database up. It deliberately does not touch the coaching. Programmes, check-ins and nutrition stay in whatever app the trainer already uses, and PT Desk takes the admin that eats their evenings.
Where friction was costing momentum before the rebuild.
All-in-one PT software forces coaches to switch programming tools
Trainers already love their workout and nutrition apps; they refuse to migrate programs just to fix invoicing and PAR-Qs.
Evening admin leakage across WhatsApp, bank transfers & PDFs
Rescheduling sessions, chasing missed direct debits, and collecting signed waivers ate up hours every week.
What we changed, engineered, and shipped cleanly.
Database-up SaaS architecture focused strictly on admin
Built scheduling calendars, recurring Stripe billing, and digital client paperwork without replicating bloated coaching builders.
White-label studio capability
Engineered clean theming so gyms and multi-coach facilities run under their own studio identity.
Built for desktop clarity and thumb-first mobile conversion.
Scheduling, Payments & Paperwork for Personal Trainers. Zero Evening Admin.
Designed from the database up to handle bookings, Stripe payouts, and waivers while leaving your coaching app untouched.
Intentionally Leaves Coaching Alone
Keeps workouts and nutrition in whatever tool you love — fixes only bookings, payments, and forms.
Automated Stripe Packages & Payouts
Clean block-booking credits, direct debits, and instant receipt tracking.
Database-Up Multi-Tenant Design
White-label ready for independent trainers and multi-coach studio facilities.
Interface views and architectural frames from PT Desk.
Verified scope, speed, and commercial outcomes.
Custom full-stack SaaS architecture
Bookings, Stripe billing & paperwork
Multi-coach & studio branding support
Works alongside any workout app
A sharp vertical SaaS product focused 100% on eliminating trainer evening admin.
- Designed and built a vertical SaaS platform from database schema through Stripe billing.
- Maintained strict product discipline around scheduling, payments, and paperwork only.
- Delivered white-label studio support for commercial gyms and coaching collectives.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for PT Desk (AW Media Product) with zero bought page-builder shortcuts.
- Database-up SaaS web application & multi-tenant architecture
- Session pack & diary booking engine
- Automated Stripe payments & invoice tracking
- Digital client onboarding waivers & PAR-Q paperwork
- White-label branding configuration
Explore more shipped case studies.
The PT Business Blueprint
A CIMSPA endorsed business course for personal trainers, and the whole business that has to run underneath it. Sales site, student platform, a white-labelled portal gyms buy seats on, the back office, the payments, and the 160 page workbook that lands on the doormat. One build, not five plugins bolted together.
Read case study →RankSauce
Our own software. RankSauce shows a business where it stands on Google and on AI assistants like ChatGPT, in plain English, then tells it what to fix next. We designed and built all of it: the platform, the billing, the marketing site and its own WordPress SEO plugin. It's what we run our clients' SEO on, and it powers the free Google rank checker on this site.
Read case study →Free Website Concept
Most people can't picture their new website until they've paid for it. So we built a way to show them first: ask for a free concept, and a real page built around your business lands on your phone within 48 hours, with the build laid out, the exact price underneath and one tap to go ahead.
Read case study →Ready for a buildbuilt properly?
Book a 20-minute call directly with Alex to scope timelines and choose your lane.