The Full Tray
Brand identity, 157-page print typesetting & dynamic-price WordPress sales site.
A recipe book for women in perimenopause and menopause, built as a product rather than a PDF. We did the brand, designed and typeset all 157 pages, then built the sales page it is sold from, with a price schedule that moves on its own.
Where friction was costing momentum before the rebuild.
Elevating a specialist recipe guide into a real published book
Avoiding the generic PDF aesthetic required cohesive branding and proper editorial book typesetting across 157 full pages.
Manually switching early-bird vs full-price launch tiers
Timed pricing schedules create admin overhead unless engineered to transition automatically on schedule.
What we changed, engineered, and shipped cleanly.
Full brand system + 157-page print book typesetting
Designed identity, typography, recipe spread grids, and print-ready artwork across every single page.
WordPress sales page with automated dynamic pricing
Built a focused conversion page whose price schedule updates itself automatically across launch windows.
Built for desktop clarity and thumb-first mobile conversion.
157 Pages Built as a Real Book for Women in Perimenopause & Menopause.
End-to-end brand identity, editorial 157-page print typesetting, and automated dynamic pricing sales page.
157 Pages Typeset for Print
Full magazine/cookbook grid hierarchy — zero thrown-together PDF feel.
Self-Updating Price Schedule
WordPress sales logic automatically shifts pricing tiers according to release dates.
Cohesive Product Brand
Cover, spreads, and digital sales funnel share one warm editorial voice.
Interface views and architectural frames from The Full Tray.
Verified scope, speed, and commercial outcomes.
Designed & typeset end to end
Identity, print publication & WordPress site
Self-updating launch price schedule
Built as a real product rather than a PDF
Turned specialist perimenopause & menopause nutrition into a tactile published product backed by hands-off launch pricing automation.
- Designed the visual brand and typeset all 157 pages of the physical cookbook.
- Built a dedicated WordPress sales page featuring an automated, self-updating pricing schedule.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for The Full Tray with zero bought page-builder shortcuts.
- Complete publication brand identity
- 157-page print book layout & editorial typesetting
- WordPress product sales flagship page
- Automated dynamic price-schedule plugin
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Book a 20-minute call directly with Alex to scope timelines and choose your lane.