No Rub Club
Replacing a grey stock theme with a race-day Shopify store & one-tap Apple Pay.
Anti-friction nipple tape for runners, riders and anybody who sweats through their kit. The shop was a stock theme in grey, nothing like the brand on their packaging and socials. We redesigned it as a proper race-day shop built from their own photography, with Apple Pay right on the product page.
Where friction was costing momentum before the rebuild.
Generic grey template disconnected from real packaging
Visitors arriving from energetic running socials met a bland stock theme that hid the brand’s real attitude.
Extra checkout friction for impulse race-week buyers
Runners prepping for Sunday race day want single-tap checkout directly on the product page.
What we changed, engineered, and shipped cleanly.
Custom race-day Shopify theme built around real photography
Used authentic runner and rider campaign imagery across product cards and storytelling modules.
Product-page native Apple Pay express checkout
Placed instant Apple Pay directly inside the product fold so runners buy before leaving the page.
Built for desktop clarity and thumb-first mobile conversion.
Race-Day Anti-Friction Protection. Zero Chafing. Zero Grey Templates.
Custom Shopify storefront built around real athlete photography with one-tap Apple Pay directly on the product page.
Product-Page Apple Pay
Express single-tap checkout right inside the product hero for runners on mobile.
Real Packaging & Social Match
High-impact photography and bold typography matching No Rub Club tins and pouches.
Bespoke Lightweight Theme
Custom Liquid templates stripping heavy grey stock scaffolding.
Interface views and architectural frames from No Rub Club.
Verified scope, speed, and commercial outcomes.
Custom theme replacing stock grey layout
Surfaced directly on the product page
Built around authentic kit photography
Direct-to-consumer sports brand
Aligned the online store with their packaging and social identity while cutting friction to checkout down to one thumb tap.
- Replaced a generic grey stock template with a distinctive race-day Shopify build.
- Integrated instant Apple Pay checkout directly onto the product page.
- Aligned the online store seamlessly with physical packaging and social feeds.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for No Rub Club with zero bought page-builder shortcuts.
- Custom Shopify Liquid storefront theme
- Direct product-page Apple Pay express checkout integration
- Authentic athlete photography merchandising blocks
- Mobile-first race pack product presentation
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Book a 20-minute call directly with Alex to scope timelines and choose your lane.