The PTBusiness Blueprint
Unifying course sales, CIMSPA portal, white-label gym seats & a 160-page workbook.
A CIMSPA endorsed business course for personal trainers, and the whole business that has to run underneath it. Sales site, student platform, a white-labelled portal gyms buy seats on, the back office, the payments, and the 160 page workbook that lands on the doormat. One build, not five plugins bolted together.
Where friction was costing momentum before the rebuild.
Five bolted-together plugins creating login & payment chaos
Managing student modules, Stripe checkouts, cohort booking, and B2B gym bulk seat access in separate tools broke onboarding.
Physical 160-page workbook fulfillment & B2B gym white-labelling
Both digital UX and physical print design needed identical editorial authority to match CIMSPA endorsement.
What we changed, engineered, and shipped cleanly.
One custom platform across sales, LMS, B2B portals & back-office
Built dedicated portals for individual students, multi-seat gym operators, and internal administrators backed by Stripe.
Complete 160-page print workbook design
Typeset and designed the flagship 160-page physical workbook delivered to every enrolled trainer’s doormat.
Built for desktop clarity and thumb-first mobile conversion.

One Unified Engine for CIMSPA-Endorsed PT Business Education.
Sales flagship, student portal, white-label gym seat licensing, Stripe payments, booking engine, back-office & 160-page workbook.
White-Label Gym Seat Portal
Gyms purchase bulk trainer seats with team progress visibility inside their own branded slice.
Stripe Billing & Booking Engine
Integrated checkout, cohort scheduling, and automated enrolment access with zero manual admin.
160-Page Printed Workbook
Editorial print production extending the digital platform right onto the trainer’s doormat.
Interface views and architectural frames from The PT Business Blueprint.
Verified scope, speed, and commercial outcomes.
Full physical workbook designed & shipped
Recognised UK fitness industry standard
Sales, LMS, white-label, admin, Stripe, booking
Engineered as one bespoke platform
Replaced disconnected SaaS duct tape with one cohesive commercial asset owned outright.
- Replaced five separate bolted-together SaaS tools with one bespoke platform.
- Delivered sales flagship, student LMS, B2B white-label gym seat licensing, Stripe billing, and back-office.
- Designed and typeset the accompanying 160-page printed student workbook.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for The PT Business Blueprint with zero bought page-builder shortcuts.
- Public course sales flagship website
- Custom student learning portal & progress tracker
- White-label B2B portal for gyms purchasing team seats
- Stripe payments, booking engine & internal admin back-office
- 160-page printed student workbook publication design
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Book a 20-minute call directly with Alex to scope timelines and choose your lane.


