Purefactor Formulations
A dark, glowing custom Shopify theme organised around 23 single-purpose formulations.
Purefactor make clinically dosed supplements in the USA: 23 single-purpose formulations, each built around one system in the body. We already looked after their social graphics. Their shop ran on a bought-in Shopify theme that was never finished, so we designed and built them a custom one from scratch, dark and glowing, and organised around the systems their products are made for.
Where friction was costing momentum before the rebuild.
Unfinished generic Shopify template eroding brand trust
Buyers comparing premium clinically dosed formulations encountered incomplete template blocks and generic light-mode layouts.
23 single-purpose formulations hard to shop by biological goal
Each product targets a specific system in the body — standard alphabetised collection grids hid that clinical logic.
What we changed, engineered, and shipped cleanly.
Bespoke dark Liquid theme built from zero templates
Authored a high-contrast dark, glowing custom Shopify aesthetic carrying the visual language already proven in their social graphics.
Body-system merchandising architecture
Organised navigation, collection filters, and product pages around each bodily system so customers find exact formulations quickly.
Built for desktop clarity and thumb-first mobile conversion.
23 Clinically Dosed Formulations. Organised by System.
Custom dark Shopify theme engineered from scratch around clinical ingredient transparency and bodily system filtering.
System-First Catalog Navigation
Guides shoppers straight to the targeted biological system behind each formulation.
Custom Dark Liquid Codebase
Zero leftover app bloat or half-configured bought theme sections.
Brand & Social Visual Alignment
Matches AW Media’s ongoing social creative system across every product detail page.
Interface views and architectural frames from Purefactor Formulations.
Verified scope, speed, and commercial outcomes.
Each engineered for one body system
Written from scratch (replaced unfinished theme)
Direct-to-consumer supplement retail
Matched with ongoing AW social graphics
Unified Purefactor’s social graphics look with a distinctive flagship US e-commerce store built to showcase clinical dosing clarity.
- Replaced an incomplete off-the-shelf Shopify theme with a custom coded flagship.
- Re-architected all 23 products around single-purpose biological systems.
- Unified e-commerce storefront visuals with AW Media’s ongoing social graphic output.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Purefactor Formulations with zero bought page-builder shortcuts.
- Custom dark Shopify Liquid theme built from scratch
- Body-system navigation & catalog taxonomy across 23 formulas
- Transparent clinical dosing & ingredient presentation modules
- Visual alignment with ongoing Purefactor social graphics
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