Skulpt Online Coaching
From zero web presence to live triathlon applications in three days.
Shane Parsons coaches triathletes online at Skulpt Online Coaching, with Coach Steve, and we had already built his app. What he didn’t have was a website: “I haven’t got a landing page or website or nothing.” We built one that sells one thing, getting in shape through triathlon, with a page for each search his athletes make and an application that lands with Shane. Three days from his message to live, and his first application came in the same day.
Where friction was costing momentum before the rebuild.
No public storefront for a serious endurance app
Prospects hearing about Skulpt had nowhere to inspect coaching methodology, race distances covered, or how to apply.
Missing individual landing pages for athlete searches
Triathletes search specifically by discipline, first-timer guides, and 70.3/Ironman preparation — not generic personal training.
What we changed, engineered, and shipped cleanly.
Dedicated search-intent triathlon pages
Created individual pages targeting each query an endurance athlete types before hiring an online triathlon coach.
Direct coach application routing in 72 hours
Designed and launched the custom WordPress + plugin application flow in three days flat, landing applications directly with Shane.
Built for desktop clarity and thumb-first mobile conversion.
Get in Shape Through Triathlon.
Online triathlon coaching from Shane Parsons & Coach Steve — powered by the bespoke Skulpt training platform.
Search-Matched Distance Pages
Dedicated structure for sprint, Olympic, 70.3, and full-distance athletes.
Direct Coach Application
Zero middleman steps — enquiries land straight with Shane for quick athlete triage.
Same-Day First Lead
Went from message to live in 3 days with the first coaching application arriving on launch day.
Interface views and architectural frames from Skulpt Online Coaching.
Verified scope, speed, and commercial outcomes.
From Shane’s initial message to live
First athlete application received launch day
Dedicated page per athlete search query
Paired directly with Skulpt training app
Went live three days after Shane’s message and generated its very first coaching application the same day.
- Shipped a complete custom WordPress coaching website within three days of kickoff.
- Received first inbound triathlon coaching application on the day of launch.
- Connected public search-intent pages directly into Shane Parsons’ bespoke Skulpt coaching platform.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Skulpt Online Coaching (Shane Parsons & Coach Steve) with zero bought page-builder shortcuts.
- Custom WordPress website built specifically for endurance athletes
- Bespoke application form plugin routing directly to Coach Shane
- Individual search-intent landing pages across triathlon disciplines
- Embedded Skulpt app workflow showcase
Explore more shipped case studies.
Skulpt
A triathlon coach writing swim, bike, run, brick and strength sessions in a spreadsheet, and athletes trying to train off it on their phones at six in the morning. We built the app instead: the coach writes the block, the athlete opens their phone and sees today's session, the numbers to hit and what to eat.
Read case study →Team Tonk
Jimmy Tonkinson is an IFBB Pro in Classic Physique who coaches online as Team Tonk. Every new client came through word of mouth: a basic enquiry form, then a Loom from Jimmy. We built the front door and the clubhouse behind it, a website that sells the coaching and takes applications, and a client area with Jimmy’s lesson library and the team’s own community. Thirteen days from go-ahead to signed off.
Read case study →Strength In Us
Strength In Us is Sarah Catterson's coaching business in Greystones, Ireland: the StrengthInUs app, and a coaching challenge that has sold out all 40 times it has run. The business had outgrown its website. We rebuilt it around the app, put her members' results straight under the first screen and told the whole offer in Sarah's own words. Ten days from the first concept to live.
Read case study →Ready for a buildbuilt properly?
Book a 20-minute call directly with Alex to scope timelines and choose your lane.