Team Tonk
A coaching front door and private client Clubhouse delivered in thirteen days.
Jimmy Tonkinson is an IFBB Pro in Classic Physique who coaches online as Team Tonk. Every new client came through word of mouth: a basic enquiry form, then a Loom from Jimmy. We built the front door and the clubhouse behind it, a website that sells the coaching and takes applications, and a client area with Jimmy’s lesson library and the team’s own community. Thirteen days from go-ahead to signed off.
Where friction was costing momentum before the rebuild.
Word-of-mouth growth bottled up by manual Loom triage
Without a proper coaching website, every new referral had to wait for a manual Loom explainer before understanding how Team Tonk worked.
No private client education or community hub
Training lessons, posing breakdowns, and athlete community discussions had no branded home alongside weekly 1-to-1 check-ins.
Protecting a 1-to-1 WhatsApp coaching model
Previous generic template portals forced cold ticketing systems that clashed with Jimmy’s direct WhatsApp relationship with athletes.
What we changed, engineered, and shipped cleanly.
Conversion-led coaching front door
Structured an editorial site with an intro video hero, clear coaching philosophy, transformation proof, and qualification application.
Private Team Tonk Clubhouse member portal
Engineered a gated client area housing Jimmy’s categorised video lesson library and an integrated athlete community feed.
Thirteen-day full-stack delivery
Took both the public flagship and private member Clubhouse from go-ahead to full sign-off in 13 days.
Built for desktop clarity and thumb-first mobile conversion.
IFBB Pro Physique Coaching & Member Clubhouse.
Public coaching flagship paired with a private member video library and community built for Team Tonk athletes.
Intro Video & Offer Clarity
Walks applicants through how 1-to-1 physique coaching works before they submit their form.
Structured Lesson Library
Categorised training, nutrition, and stage-prep videos inside a fast private member portal.
Integrated Athlete Community
Keeps team culture under the Team Tonk roof rather than scattered across third-party chats.
Interface views and architectural frames from Team Tonk.
Verified scope, speed, and commercial outcomes.
Go-ahead to full platform sign-off
Public flagship + gated member Clubhouse
1-to-1 communication kept intact
Owned lesson library & community
Preserved personal WhatsApp accountability while replacing scattered spreadsheets and ad-hoc links with a unified flagship experience.
- Delivered a public coaching website and private Clubhouse portal in 13 days end to end.
- Replaced manual repetitive Loom explanations with a structured video-led front door.
- Preserved Jimmy Tonkinson’s direct 1-to-1 WhatsApp coaching touch inside a bespoke digital ecosystem.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Team Tonk (Jimmy Tonkinson, IFBB Pro) with zero bought page-builder shortcuts.
- Custom coaching flagship website with intro video hero
- Qualified coaching application & onboarding flow
- Authenticated Team Tonk Clubhouse client portal
- Categorised coaching video lesson library
- Integrated private athlete community space
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