Strength In Us
Rebuilt around the StrengthInUs app and 40x sold-out challenge in 10 days.
Strength In Us is Sarah Catterson's coaching business in Greystones, Ireland: the StrengthInUs app, and a coaching challenge that has sold out all 40 times it has run. The business had outgrown its website. We rebuilt it around the app, put her members' results straight under the first screen and told the whole offer in Sarah's own words. Ten days from the first concept to live.
Where friction was costing momentum before the rebuild.
Flagship app treated as an afterthought
The legacy website read like a generic PT brochure rather than showcasing the StrengthInUs app that drives daily member consistency.
Member proof hidden too far down the page
With 40 consecutive challenge sellouts behind the brand, prospects needed immediate visual proof right below the hero fold.
What we changed, engineered, and shipped cleanly.
App-first narrative & member proof strip
Placed real StrengthInUs member transformations directly beneath the hero and anchored the page around app functionality.
Built in Sarah’s own words within 10 days
Replaced stiff agency copy with Sarah Catterson’s warm, straight-talking voice and launched inside 10 days from first concept.
Built for desktop clarity and thumb-first mobile conversion.
The StrengthInUs App & 40x Sold-Out Challenge.
Built around real women, structured strength programming, and lasting habit change in Greystones and online.
Member Results Below the Fold
Real member stories positioned immediately after the headline to establish instant trust.
Interactive App Tour
Shows prospective joiners what workouts, check-ins, and support look like inside the app.
10-Day Concept-to-Live Delivery
Rapid rebuild preserving Sarah’s authentic voice with custom WordPress architecture.
Interface views and architectural frames from Strength In Us.
Verified scope, speed, and commercial outcomes.
Consecutive coaching challenges filled
Complete rebuild & voice refresh
Co. Wicklow, Ireland + online
Rebuilt around StrengthInUs app
Gave Greystones’ most consistent women’s coaching community a conversion-ready home worthy of a 40x sold-out track record.
- Elevated member transformation proof straight beneath the hero screen.
- Realigned the entire user journey around the StrengthInUs mobile app and 40x sold-out challenge.
- Shipped from first concept to live production site in 10 days.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for Strength In Us (Sarah Catterson) with zero bought page-builder shortcuts.
- Custom WordPress website rebuild in Sarah Catterson’s voice
- Above-the-fold member results showcase module
- StrengthInUs app feature tour & walkthrough sections
- Custom challenge cohort signup & waitlist plugin
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Read case study →Ready for a buildbuilt properly?
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