The EvoWay
12 sports programmes across 15 institutions and 5 countries unified under one editable site.
A youth football and rugby development group that started in Sheffield in 2011 and now runs 15 institutions across five countries. Twelve programmes, each with its own brand, from a two year old's first touch to the edge of the professional game. We designed the site from the ground up, rebuilt it in WordPress, and gave the team a way to edit every page by clicking on it.
Where friction was costing momentum before the rebuild.
12 distinct pathway brands competing under one roof
From age-two foundation classes to elite pathway academies, each programme has its own look that risked looking disjointed.
International teams across 5 countries needing quick updates
Regional academy managers across 15 institutions needed a simple way to update camp dates and copy without breaking templates.
What we changed, engineered, and shipped cleanly.
Ground-up pathway architecture for 12 sub-brands
Designed flexible WordPress modules holding twelve programme identities coherently from Sheffield to international partners.
Click-to-edit CMS & international SEO + GEO
Built custom inline editing across every page and structured semantic markup for regional Google and AI answer search.
Built for desktop clarity and thumb-first mobile conversion.
From First Touch to the Edge of the Pro Game — Across 5 Countries.
Born in Sheffield in 2011, now spanning 15 institutions and 12 branded rugby & football development programmes.
Twelve Sub-Brand System
Honours each programme identity while uniting the global EvoWay group narrative.
Click-to-Edit Team Control
Empowering staff across regions to adjust text and photography straight on the page.
SEO & GEO Structured Schema
Visibility tuned across both classic search and generative AI overviews.
Interface views and architectural frames from The EvoWay.
Verified scope, speed, and commercial outcomes.
15 partner academies & institutions
Ages 2+ to edge of pro game
Started in Sheffield
Built-in WordPress plugin for staff
Gave a multi-nation academy born in Sheffield a single coherent platform editable by internal staff worldwide.
- Unified twelve distinct youth football and rugby programme brands inside one cohesive WordPress build.
- Delivered inline click-to-edit page management across 15 institutions in five countries.
- Structured SEO and generative AI visibility (GEO) across academy pathways.
Every system, plugin, and deliverable included in this build.
Designed and engineered specifically for The EvoWay with zero bought page-builder shortcuts.
- Ground-up custom WordPress multi-brand academy site
- Twelve individual sub-branded programme templates
- Custom click-to-edit inline editing plugin
- Local & international SEO + GEO schema implementation
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Book a 20-minute call directly with Alex to scope timelines and choose your lane.